Company
Qualtrics
Title
Building a Comprehensive AI Platform with SageMaker and Bedrock for Experience Management
Industry
Tech
Year
2025
Summary (short)
Qualtrics built Socrates, an enterprise-level ML platform, to power their experience management solutions. The platform leverages Amazon SageMaker and Bedrock to enable the full ML lifecycle, from data exploration to model deployment and monitoring. It includes features like the Science Workbench, AI Playground, unified GenAI Gateway, and managed inference APIs, allowing teams to efficiently develop, deploy, and manage AI solutions while achieving significant cost savings and performance improvements through optimized inference capabilities.
Qualtrics has developed a sophisticated ML platform called Socrates that demonstrates a comprehensive approach to operationalizing AI and ML at scale. This case study provides valuable insights into how a major technology company has successfully implemented LLMOps practices in a production environment. The Socrates platform represents a holistic approach to ML operations, supporting the entire lifecycle from development to production deployment. What makes this case particularly interesting is how it combines both traditional ML workflows with modern LLM capabilities, creating a unified system that serves diverse needs across the organization. ### Platform Architecture and Components The platform is built on several key components that together enable robust LLMOps capabilities: **Science Workbench** The foundation of the ML development environment is built on JupyterLab integrated with SageMaker, providing a secure and scalable infrastructure for data scientists. This environment supports multiple programming languages and includes tools for model training and hyperparameter optimization. The integration with SageMaker ensures that all work happens within a secure, enterprise-grade infrastructure while maintaining the flexibility that data scientists need. **AI Data Infrastructure** The platform includes a comprehensive data management system that handles the critical aspects of ML data operations. This includes secure storage, data sharing capabilities, and built-in features for data anonymization and schema management. The infrastructure supports distributed computing and data processing, which is essential for handling the scale of enterprise ML operations. **GenAI Integration and Management** A standout feature is the Unified GenAI Gateway, which provides a single interface for accessing various LLMs and embedding models. This abstraction layer simplifies the integration of different model providers and includes important operational features like: * Centralized authentication and access control * Cost attribution and monitoring * Rate limiting capabilities * Semantic caching for performance optimization * Integration with both SageMaker Inference and Amazon Bedrock **Production Deployment Infrastructure** The platform excels in its production deployment capabilities through: * Flexible model hosting options across different hardware configurations * Automated scaling policies to handle varying loads * Resource monitoring and optimization * Support for both synchronous and asynchronous inference modes **Operational Improvements and Optimizations** Working closely with the SageMaker team, Qualtrics has achieved significant operational improvements: * 50% reduction in foundation model deployment costs * 20% reduction in inference latency * 40% improvement in auto-scaling response times * 2x throughput improvements for generative AI workloads ### LLMOps Best Practices The platform implements several notable LLMOps best practices: **Model Governance and Security** * Centralized model management and access control * Comprehensive monitoring and logging * Built-in security controls and data protection measures **Scalability and Performance** * Auto-scaling capabilities for handling variable workloads * Performance optimization through inference components * Resource utilization monitoring and adjustment **Developer Experience** * Streamlined model deployment process * Unified API for accessing different types of models * Comprehensive documentation and support tools **Cost Management** * Usage tracking and attribution * Resource optimization features * Performance/cost tradeoff management ### GenAI-Specific Features The Socrates platform includes specialized components for working with generative AI: **GenAI Orchestration Framework** * Built on LangGraph Platform for flexible agent development * Comprehensive SDK for LLM interactions * Prompt management system for governance and security * Built-in guardrails for safe LLM usage **Integration Capabilities** * Support for multiple model providers * Unified interface for both hosted and API-based models * Flexible deployment options for different use cases ### Technical Challenges and Solutions The case study highlights several technical challenges that were successfully addressed: **Scale and Performance** * Implementation of advanced auto-scaling mechanisms * Optimization of inference latency through specialized components * Management of resource allocation across multiple consumers **Cost Optimization** * Development of cost-effective deployment strategies * Implementation of resource sharing through multi-model endpoints * Optimization of inference costs through specialized tooling **Integration Complexity** * Creation of abstraction layers for different model types * Development of unified APIs for consistent access * Implementation of flexible deployment options ### Results and Impact The platform has demonstrated significant business impact: * Enabled rapid deployment of AI features across Qualtrics's product suite * Achieved substantial cost savings through optimization * Improved development velocity for AI-powered features * Maintained high reliability and performance standards ### Future Developments The platform continues to evolve with planned improvements including: * Enhanced semantic caching capabilities * Further optimization of inference costs * Expanded support for new model types and deployment patterns * Additional tooling for monitoring and optimization This case study demonstrates how a well-designed LLMOps platform can support enterprise-scale AI operations while maintaining flexibility, security, and cost-effectiveness. The combination of traditional ML capabilities with modern LLM features shows how organizations can successfully bridge the gap between experimental AI work and production deployment.

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